In the current “Dirty New York” issue of The L Magazine, I let loose with a mini-tirade on Jamba Juice. But along with stopping slurping up styrene, I strongly encourage you to check out the New York “Green Villain” in the article just before that one: FreshDirect. I didn’t write this blurb, or any others for that matter, but who could have put it better than this:
“Dear New Yorker who supporters idling, double-parked, bike-hitting trucks by forking over the money for the luxury of having to take time out of your very important day to walk to the market to buy food: Why don’t we just float boxes of produce down the street on rivers of oil?” [Excerpted verbatim from here]
I’m sorry to put this to many friends and neighbors, but FreshDirect subscribers, read it and weep. Big, bulky cardboard boxes are no more environmentally friendly than tons of flimsy plastic bags that so many of us have thankfully already traded in for reusable (and totally cute) tote bags.
On the other hand, I did manage to move my entire belongings into my new place last month thanks to the plentiful, folded-up-for-recycling FreshDirect boxes I collected from the doorsteps of Fort Greene brownstones. So I suppose the company is good for something still.