Li’l Cricket

posted in: Ruminations | 16

Why doesn’t New York come up with nice food store mascots like South Carolina? This logo is so cute, I can’t stand it. Here, I’m stuck with “Associated” or “Key Food” or “C-Town.” Even the fancy grocery stores and organic ones don’t have cartoon characters ripped off of Disney like South Carolina does.

Not even a whole spectrum of different classes and sizes of food stores in NYC could forge a marketing ploy like this. Aside from bodegas, my neighborhood strikes me as having two distinctly different classes of grocery stores: the regular ones, and the upscale/organic/specialty ones. Equal quantities of them, too. Then there are specialty food stores that are so upscale that they don’t carry anything but food products (for instance, no toothpaste or anything), like Dean & Deluca.

It makes me feel as if I have to choose one drastic extreme over the other each time I run out to grab some eggs, or vegetables or something. Like an overbearing inner pressure/guilt mechanism, echoing, “Which side are you on?” I wish it could be Jiminy’s.

16 Responses

  1. Yvo

    That’s too weird, my friends were talking about Jiminy Cricket today. Err… don’t ask. I have no supermarkets near me, if it makes you feel better, so if I forget something on Fresh Direct, I’m SOL, literally. (I’m in the Financial District.) I don’t have the option to run out and pick stuff up, unless I feel like walking or training at least 20 minutes. And in weather like today, forget it. We’re eating leftovers, haha.

  2. LM

    don’t forget about the smiling,sombero wearing cactus that’s on all the signs for Western Beef!

  3. Ash

    if you think the cricket is cute you should look up their jingle.


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